AH 2015 Xiaomi LOGO Chris Sept-2

Xiaomi Investigated For Violating China’s Advertising Law

September 30, 2015 - Written By Kristijan Lucic

Xiaomi is China’s number one smartphone manufacturer at the moment. This company has been growing extremely fast, they were founded back in 2010 and have managed to become the country’s number one OEM in less than 5 years. That being said, Xiaomi has unveiled quite a few devices this year, and has also become a MVNO quite recently as well. Xiaomi dabbles in pretty much everything mobile tech related, and it remains to be seen what is the company’s next step.

That being said, it seems like Xiaomi is facing some serious accusations in China. The company is being investigated for alleged violation of China’s new advertising law which basically bans the use of superlative adjectives for promoting products. The Haidian branch of the Beijing Administration for Industry and Commerce has said that Xiaomi’s behavior could violate the country’s new advertising law, a law which basically forbids company from using superlative adjectives while promoting their products. Xiaomi has, allegedly, been using such phrases while promoting their devices, phrases like ‘the best’, for example.

Interesting enough, this law became effective quite recently, on September 1st, and Xiaomi is the first company to be probed since that happened. “The new law will have a certain impact on Internet companies, but not too much-after all, consumers are so accustomed to clich©s such as ‘the super phone’ and ‘the omnipotent TV’ that these phrases make no real sense to them now,” said Zhu Dalin, an analyst at Analysys International. This is actually a rather interesting law, which might be pointless according to some of you, but it seems like they’re taking it very seriously in China.

Allegations like this one can always hurt company’s image, and Xiaomi is not an exception, of course. Both Xiaomi and Beijing Administration for Industry and Commerce had no comments just yet, but we’re pretty sure more info will surface in the coming days / weeks, and that both parties will release some sort of a statement really soon. We’ll keep an eye on the happenings in China, and will make sure to let you know if anything new pops up, so stay tuned.