Rogers has been doing everything it can to get new customers and to keep the existing ones happy, while at the same time giving their subscribers reasons to buy into larger data ‘buckets’ in an effort to make more money. One such idea was a new ‘Roam Like Home’ feature that allowed their users to pay Rogers so much per month for the right to take their ‘Share Everything Plan’ outside the country. This allowed the user to spend their minutes, text and data outside of Canada, and they have continually expanded the number of countries, which has now reached over 75 with their latest announcement.
It was back in November 2014 when Rogers introduced their ‘Roam Like Home’ in the US for $5 per day for up to 10 days, or a $50 cap – so the rest of the 31 days was ‘free.’ Rogers said that “the stress related to US roaming has just disappeared.” Recent studies show that Rogers’ customers use five times the data when traveling to the US and that more than one million customers signed up for the program in the first six months alone. This is great for Rogers’ data sales and something that customers seem to appreciate and a win-win for everybody concerned.
It was next in April 2015 that Rogers expanded your ‘home’ to over 35 European countries for only $10 a day with the same 10-day or $100 limit per 31-day billing cycle. Rogers CEO Laurence said back then, “Canadians used to be afraid to use their devices when traveling – it was just too complicated and they were worried about their bills. Six months ago we fixed this with a unique technology called ROAM LIKE HOME and over a million of our customers are enrolled to use it. They are now using their phone in the U.S. just like they would at home. Given how much customers love ROAM LIKE HOME in the U.S. it made sense to expand it so now our customers can use it in over 35 European countries.”
With Rogers’ latest announcement, they have expanded this service to over 75 countries that now include Mexico, South and Central America and the Caribbean. Raj Doshi, Executive Vice President of Wireless Services Rogers Communications said that outside of the US and Great Britain that Mexico, Cuba and the Dominican Republic round out the top five places that Canadians like to travel. He said, “Our customers are really embracing Roam Like Home – it’s one of the top reasons for choosing a Share Everything plan. Almost two million customers are enrolled in less than a year and they’re using more data when roaming than they did before. Canadian winters are brutal enough. When you travel south, the only thing on your mind should be enjoying the sun, not worrying about coming home to a huge roaming bill.” To enroll, simply text “travel” to 222 before you leave Canada – there is no charge if you do not use the service, so Rogers suggests enrolling immediately, just in case you need it.