AH John Legere T-mobile TMO uncarrier

Is Legere Teasing Movie Freedom With UnCarrier 10.0?

September 20, 2015 - Written By Phil Bourget

T-Mobile U.S.A.’s approach to wireless service has become the revolutionizing force of the carrier market in the states.  The reason being that the company’s CEO, John Legere, has the idea that people should have the best of everything and from a wireless service provider.  It’s not safe to call T-Mobile a carrier anymore, especially because their larger steps to advance customer freedoms are dubbed ‘UnCarrier X.0’ events.  We’re currently sitting at UnCarrier 9.0, which aimed squarely to benefit small businesses, with previous moves allowing streaming music to not count against your monthly high-speed data amount, the removal of contracts and their replacement by installment plans, Wi-Fi calling for all customers, and free roaming data in over a hundred countries globally.  But, since ten is a big number, what could T-Mobile and Legere have planned for the big one-zero?

At this past week’s Communicopia Conference put on by Goldman Sachs, Legere spoke on T-Mobile’s status among the carriers in the U.S., and shared both some current standings and statistics, but also might have hinted at what the UnCarrier 10.0 move could be.  We’ve covered the statistics before, but the bottom line is that T-Mobile is making more waves as time goes by.  The source, an audio-only recording of Legere’s presentation and speech, is a lengthy 45 minutes, but about eleven minutes in, we hear Legere say “By the way, UnCarrier 10 is coming soon to a theater near you”, and that holds really only one reasonable implication.

UnCarrier 10.0, if the hint dropped is to be taken as-is, could very well be focused on another facet of mobile entertainment, which is streaming movies and TV shows to your smartphone for on-the-go watching.  Could T-Mobile be looking to make your pocket the most affordable movie theater seat there is?  Well, perhaps.  Previously, UnCarrier 6.0 focused on allowing the data used for streaming online radio and music to be counted, then disregarded, separate from the customer’s allotted high-speed data for the payment cycle.  6.0 even allowed some apps to run ad-free as well as not consume user data limits, so the streaming movie and TV approach is very plausible.  But, what about possible?  T-Mobile takes feedback straight from customers from all across the Internet and social media, and one thing many people do nowadays is stream movies and TV shows.  Perhaps this isn’t for all device types, just for the data-enabled tablets, or it could be for every capable device on T-Mobile’s network.  We’ll have to wait and see once an official announcement is made.