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HTC’s Revenues Decline Again For The 5th Time In A Row

September 4, 2015 - Written By Kristijan Lucic

HTC is a very interesting company. This Taiwan-based smartphone OEM was amongst the top three smartphone manufacturers a couple of years ago, but then things changed. HTC is having issues turning a profit for quite some time now, and they had to cut costs on multiple occasions in order to stay on top of things, well, at least to some extent. The company has been releasing a ton of devices lately, but most of them are region-specific, which is never a good thing.

The company has unveiled their HTC One M9 flagship during the Mobile World Congress (MWC) in Barcelona back in March, and has announced a number of high-end devices since then. HTC One M9+, One E9+, Butterfly 3… followed soon after. HTC is said to be working on the HTC Aero / A9 handset we’ve seen leaked many times before. This handset is supposed to be the ‘Hero’ device HTC needs, and will reportedly sport a great camera on the inside. Either way, you can expect it to be a premium offering by the company with which they’ll try to get back on the right path.

That being said, we’re back with some more HTC-related news, and they’re not good for the company, at all. According to a new report from DigiTimes, HTC’s revenues have continued to decline, which makes this the 5th consecutive time this has happened. HTC’s revenues are now down to NT$6.89 billion (August), which means they’re down 6.99% on month and 52.62% on year. The company is actually likely to reach sales guidance of NT$19-22 billion for Q3, at least according to industry sources.

Speaking of industry sources, they also claim HTC will probably see their sales rebound in Q4, due to some new models they’ll announce soon, like the aforementioned HTC Aero / A9. Speaking of the device, this handset is said to be powered by MediaTek’s Helio X10 64-bit deca-core SoC, and will be made out of metal. We still don’t know which camera will it pack in, but it will be capable of taking some great shots judging by the rumors we’ve seen thus far. Stay tuned for more info, we’ll report back soon.