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Xiaomi Q2 Shipments Fall, LeTV’s Rise in China

August 7, 2015 - Written By Nick Sutrich

Market analysis of sales is always an interesting game to play.  There are dozens and dozens of firms out there that specialize in analyzing sales in specific markets and under specific circumstances, with each firm reporting the numbers a little bit differently.  China is arguably the largest tech market in the world, and not just in production numbers either, in the sales arena too.  This means there’s quite a few different firms that like to keep track of how products are doing in China and who’s the top dog of sales.  Of course for us smartphone sales out of China are particularly interesting, and that’s where this latest report from market analysis firm Sina comes in.

Following the report from Canalys from a few days ago which shows completely different sales numbers thanks to the different calculation method used, both firms are showing that Xiaomi is still the top dog in Chinese smartphone sales.  While Canalys focuses on actual market share of each manufacturer, Sina shows the numbers of smartphone shipments and sales for the quarter which changes things up quite a bit.  Xiaomi took the top spot per usual thanks to plenty of new phones, great prices and a product that nearly everyone in China seems to just be enamored with.  Xiaomi shipped 31.7% of all smartphones in Q2 2015, but that’s actually a bit of a drop from the previous year’s Q2 of 3.5%.  Even still Xiaomi remains above Huawei who jumped 4.2% to keep with the second place rating of 21.0% of all smartphones shipped.

Meizu ranks third at 9.8% with a jump of 1.9% over 2014 Q2, while Apple continues to fall with a 0.4% drop since last year, shipping only 4.9% of the smartphones sold in China.  LeTV is this quarter’s huge surprise, gobbling up a rather impressive 4.5% with an absolutely massive 4.4% increase in shipment market share.  This is thanks to LeTV’s brand new devices that are sparking tons of interest from the public.  Any jump from a miniscule 0.1% of market share to nearly 5% in only a year’s time frame is noteworthy without a doubt, and you bet all eyes will be on LeTV for the rest of the year as they continue to push an impressive portfolio that’s generating enough excitement to completely overtake Apple.