Both T-Mobile and Sprint have been in a close rivalry for a while, battling for the third spot in terms of which is the largest carrier. Just today, Sprint mentioned in a blog post, how their network was closing the gap with the two leading carriers, AT&T and Verizon when it comes to the average network performance, leaving T-Mobile behind in the fourth position. The CEOs for the two companies are known among the tech community for being utterly proud and enthusiastic about their own companies, both T-Mobile’s John Legere and Sprint’s Marcelo Claure are not in any way afraid or ashamed to post their own opinions on the popular social network Twitter, even if said opinions are sometimes just said to bash each other. There have been numerous Twitter fights between the two CEOs on the platform, and last night a new one sparked after Sprint’s CEO tweeted a picture of the “Straight Outta Compton” meme with John Legere’s face on it, accusing T-Mobile’s CEO of blatantly lying to its numerous customers.
It is unclear what exactly Marcelo Claure was referencing when he sent the tweet, but it might have to do with the recent Report that RootMetrics released, in which it was revealed that Sprint had increased its overall network quality and performance in a constant manner over the last year. Even if Marcelo Claure has bragged on Twitter about the many positive findings on the 1H 2015 US Mobile Network Performance Report by RootMetrics, no hints of the sudden direct attack to Jason Legere and T-Mobile were given, as Claure only had sent out several tweets about Sprint’s recent growth with the hashtag “#gettingbettereveryday”. Legere quickly responded to the picture Claure sent, pointing out the unoriginality of his tweet. Although Marcelo Claure might have tweeted the image without any specific intentions, some time might be needed for both companies’ CEOs to clarify the situation.
Even if there is no doubt that the many fights of T-Mobile and Sprint are just really clever publicity stunts to gain more attention and possible customers, it has worked well for both companies, making them really popular on Twitter. But this popularity social networks is useless unless it leads to an actual influx of new customers.