AH ASUS STEEL LOGO 2014 -4

Asus Plans To Become A Top-10 Smartphone OEM Next Year

August 24, 2015 - Written By Kristijan Lucic

Asus is one of the biggest laptop OEMs in the world, and one of the biggest Asian companies overall. This Taiwan-based company has released a number of compelling smartphones this year as well, but they just can’t seem to join the top smartphone manufacturers in the world. Asus has released their ZenFone 2 smartphones back in January this year, including the ZenFone 2 which sports 4GB of RAM on the inside. All of these devices are powered by Intel’s SoCs, and are quite compelling in terms of the design as well. The company has also released a number of tablets in the last year so, and are doing relatively well in the smartphone space, but are looking to do more in the future.

According to the company’s CEO, Jerry Shen, the company plans to ship 40 million smartphones in 2016, and make its way to the top 10 smartphone manufacturers in the world. Jerry Shen has also added that Asus intends to ship 4-5 million ZenFone smartphones in Indonesia this year, the company’s second-largest market. The company is also expected to ship more than one million handsets in India, Russia, Taiwan, Brazil and Malaysia this year. As you can see, Asus’ targeted markets are rather specific, as the company is trying to move as many devices as possible this year, and it seems like their appetite is growing and will try to outdo themselves in 2016.

It is also worth mentioning that the company shipped 4-5 million ZenFone handsets in the first half of 2015, and they expect to move an additional six million in the third quarter of this year. Overall, Asustek is expected to move 21 million smartphones in 2015, according to a market analyst. Looking at these number, Asus is doing relatively well in the smartphone world, but that’s obviously not enough for this Taiwan-based tech giant. Asus definitely has the firepower to push their devices forward, and if their ZenFone 2 handset are a preview of what’s coming, 2016 could be a really interesting year fo the company. Asus definitely won’t have an easy task reaching the top 10 OEMs though, there are a lot of companies ready to push hard in order to grow.