pixate

Pixate Joins Google To Further Innovate App Design

July 21, 2015 - Written By Ricardo Trevizo

Pixate is one of the world’s most popular and innovative services for mobile interaction design, assisting developers and designers alike to create complex animations within their apps without the need to write a single line of code. After being praised by the media as an incredibly powerful prototyping platform, Pixate attracted the attention of companies with a strong focus on developers ever since it was launched three years ago. Today, the company behind the functional mobile interaction design service announced that it has joined Google after negotiating for some time. With the goal of simplifying how developers test native applications for mobile devices, Google’s design team will now work together with Pixate to make this vision a reality. Fortunately, Pixate joining Google doesn’t mean that the relatively new company will disappear in a near future as some previous Google acquisitions have, Pixate will take advantage of Google’s strong support and bring some of its big ideas to the design community at scale.

The main and most notorious advantage of Pixate joining Google is that the company will be making its flagship Studio product available for everyone completely free of charge and will also decrease the somewhat elevated price of its own cloud service. Something that should be noted is that the service is currently available to use with Android or iOS and it will continue to do so, as the team behind the prototyping service will not drop support for iOS in favor of Android. Pixate will also not face any interruptions to any of their already existing services and will still exist as a standalone product.

Since its start in 2012, Pixate’s main service has been praised as one of the first next-generation services for mobile interaction designing; due to this, Pixate has reached several important milestones, such as raising $3.8 million from Accel Partners in 2013, and a successful Kickstarter campaign where the company gained $61,000 surpassing its goal of raising $25,000. Pixate’s CEO, Paul Colton, stated that he’s really proud about the company joining Google’s design team and also mentioned that he is hopeful that Google will help Pixate expand into something even more innovative and useful for the tens of thousands of designers already using the service and for newcomers too.