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comScore: Android Slight Decrease While Samsung Holds Firm

July 2, 2015 - Written By John Anon

Each and every month the figures come out detailing the landscape that is the smartphone world. Like clockwork, the first week of the month always sees the results from one particular analyst firm, comScore come though. Well, as it is the first week of the month, like clockwork, the latest comScore report is now available. As per usual, this report looks at two specific areas of interests. The first is the operating system occupation of the market while the second is the general smartphone occupation in the U.S. (how much of the market is occupied by which manufacturers). For this report, the figures are taken over a three-month period (ending May 2015) and are compared to the previous three-month period (ending Feb 2015).

In terms of the first of these, the operating systems, for the three-month period ending May 2015, Android saw its market share equate to 52.1 percent. That marks a slight decrease from the previous quarter (ending Feb 2015) in which the market share came in at 52.8 percent. As to be expected, this means that Apple saw an increase in their market share over the same period. On this occasion, this results in an increase from 41.7 percent up to 43.5 percent. As Apple’s increase was larger than the drop noted by Android, it would be expected that the other platforms also saw a loss. Microsoft saw their market share drop down from the previous quarter’s 3.5 percent to the current 3.0 percent marker, while Blackberry saw an equal 0.5 percent drop down from 1.8 percent to 1.3 percent over the same period.

In terms of the smartphone manufacturers, Apple remains dominant in the U.S. market and in line with the platform share, saw their market occupation increased from 41.7 percent up to the already noted 43.5 percent. Interestingly though, the slight decrease for Android overall did not seem to affect second place Samsung who saw a 0.1 percent increase moving from 28.6 percent up to 28.7 percent. LG saw a decrease from 8.3 percent down to 8.2 percent while Motorola saw a slightly larger 0.2 percent decrease from 5.1 percent to 4.9 percent. HTC were the biggest losers (comparably speaking) and saw a 0.3 percent drop from 3.8 percent down to 3.5 percent.

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