Apps AH

Here Are Some Tips For Creating An App Marketing Strategy

June 22, 2015 - Written By Kristijan Lucic

We’re constantly talking about app marketing, and there’s a good reason for that. No matter how good or useful your app is, it won’t get far if it doesn’t get traction and people start using it. In the vast majority of cases, you’ll have to properly market the application once you’ve finished it, perhaps even sooner than that, it depends. There are a number of ways in which you can promote your app, and we’re going to go over a few more ways in this article, and take a bit of a different approach. We presume that you want to monetize your android app, well, let’s see how you can create a great app marketing strategy in order to do that.

Choose Your Target Audience

Every developer should know who’s he making the app for. Are you targeting gamers, older people or are perhaps making a game for kids? Well, you should know, and adapt your marketing accordingly. You’ll need to approach marketing differently depending on who you’re making an app for, and also decide whether the app will be free (with ads perhaps) or paid only. A good thing to do, if you can, is to collect some data prior to launching your app. If you’re opting for a paid app, you should know if the demographic you’re targetting is willing to pay for an app like that. This is just an example, of course, there are a lot of variables here.

Set Your Goals

You need to set specific goals when trying to market an app, what is the best way to reach your target audience? Well, there are plenty ways to do that, but it’s important for you to set your goals, which you can change as you wish later on, of course, as long as it works. Anyhow, let’s check out some goals that you might consider aiming for along the way.

We live in a world where social networks have a huge influence on people, and that’s one of the best ways you can reach your user base. You can try to market your app for free via social networks, and you should do that, but there’s always the paid way to do it, via ads. You don’t have to pay for ads if you don’t want to, but they can be very useful and you can aim for a certain demographic as well. Either way, no matter which way you decide to market your app via social networks, keep in mind that should respond to the feedback you get, communicate with users as much as possible.

According to some more recent data, nearly 22% of downloaded apps are used only once. What does that mean? Well, it means that you need to create an engaging, good-looking app, and you need to keep people hooked ot it. You should find a way to make people stay engaged, prevent them from losing interesting in using the app. This can be really hard to do, but there’s always a way.

Another thing to keep in mind in the process, is the fact that app store ratings are immensely important. You should definitely try to get people who’re using your app to leave a review on the official app store, like Google Play Store for example. Don’t be to obtrusive with these pop-up notifications and stuff like that, politely ask them if they’d like to leave a review, and make sure to include the ‘don’t ask me again’ button if they refuse. People can get really irritated with stuff like that, and the last thing you’d want to do is scare them away. There are other ways to get people to leave reviews, this is only one of them. You can always use social networks for that purpose, and the variety of other channels.

The last thing we’ll mention here are app downloads. The more people use your app, the better it is for android monetization, in other words, the better it is for your revenue. To increase a number of app downloads is the ultimate goal of every promotion, so this is what you should strive for.

Focus On Certain Channels

There are a ton of ways you can market your app, but you can’t use all of them, of course. You should pick the best ones, and work them to the best of your ability. Let’s take social networks as an example, there are a ton of them, and you should focus on the biggest ones, of course. Don’t overlook Facebook and Twitter, while Google+ and Pinterest are also something you should consider. In addition to all this, LinkedIn and Reddit are also great channels to keep yourself and your content noted, and Instagram, Snapchat and Path are also services you should consider.

As already mentioned, there are paid advertisements that you could take advantage of. Facebook has a built-in advertising system, and Twitter’s app cards can also reach a specific audience which will suit your needs. Depending on what you’re trying to promote, this can be a great advertisement tool. You can literally choose exactly who’re you targetting, and avoid spending advertising money on users who don’t fit in the category you’re looking for.