As some of you might know, Samsung lost a huge chunk of their market share in China last year. The increased competition in that Asian country combined with the incredibly low price points of some devices there have pushed something lower in the food chain. It was quite obvious that this Korea-based tech giant won’t go down so easily, and that they’ll try to regain at least a part of the lost marketshare. In order to do that, Samsung needs compelling devices, and the company has quite recently announced the Galaxy J5 and J7 offerings in China. We’ve already covered the initial announcement, and are here to take a closer look at the Galaxy J7, the bigger one of the two.
The Samsung Galaxy J7 is a mid-range device, and the first hands-on images have started popping up in China. If you take a look at the gallery down below, you’ll notice a couple of those images, courtesy of IT168. The physical home button is located below the display, and is stuck between two capacitive buttons. The ‘overview’ capacitive button is located on the left, and the back button on the right. The power / lock button is available on the right, and the volume rocker keys on the left side of this phone. The bezel on the sides is visible, but is not that thick.
The Galaxy J7 sports a 5.5-inch 720p (1280 x 720) TFT display along with 1.5GB of RAM and 16GB of in-built storage (expandable via microSD card up to 128GB). This thing is powered by the Snapdragon 615 64-bit octa-core SoC along with the Adreno 405 GPU. The 13-megapixel snapper is available on the back of this handset, and a 5-megapixel shooter can be found up front. Interesting enough, you’ll find the LED flash on both the front and back side of this handset, which is also the case with the Galaxy J5. These two handsets are also the first Galaxy-branded devices to sport front-facing LED flash sensors. The Galaxy J7 comes with Android 5.1 Lollipop pre-installed, and Samsung’s TouchWiz UI is placed on top of it. This is also a dual-SIM device, and it offers 4G LTE connectivity.
There you have it, a closer look at the Galaxy J7. This handset is priced at 1,798 Yuan ($290) in China, which doesn’t exactly make it one of the most affordable mid-range offerings in China. This is an interesting move by Samsung, and it remains to be seen how well will the Galaxy J5 and J7 sell in that Asian country, stay tuned.