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Survey Shows Android Trails In Mobile e-Commerce Transactions

June 25, 2015 - Written By John Anon

Shopping has changed quite significantly from what it used to be. For instance, there is pretty much no more need to actually leave your house anymore to do your shopping. Not to mention, since the introduction of online shopping, there does not seem to be any store opening hours anymore. Now you can shop, wherever you want, whenever you want. However, that has probably not been the biggest change for shopping. What has eclipsed even online shopping, is mobile shopping. Although, in principle, mobile shopping is online shopping, the two are very different. Not to mention, when it comes to viewing the effects of shopping, mobile is viewed very differently thanks to the OSes.

When it comes to operating systems, there is a battle beneath all the Buy Now and Add to Cart buttons and it seems iOS might be winning that battle. A recent study published by Criteo suggests that in the countries in which mobile shopping is popular, more people tend to purchase goods on an iOS based product (iPad or iPhone) than on an android product (tablet or smartphone). In fact, in some regions, the results are quite substantial. For instance, in the UK, where mobile transactions are thought to account for nearly half of all e-commerce transactions, 35% of those transactions are said to be made on iOS devices. That is, 35% of the overall e-commerce transactions. This is in stark contrast to the combined android tablet and smartphone total of 10%. Likewise, in the U.S. the results of the survey suggest iOS accounts for 23% of all e-commerce transactions. Which again, is in contrast to the 8% attributed to android devices.

In fact, in most countries surveyed it seems the same issue for android continued and even when Android seemed to be performing better. So for instance, in Japan, android was accredited with occupying 19% of all e-commerce transactions (which was higher than both the US and UK). However, iOS still seemed to be outperforming with their total of the overall e-commerce figure for Japan being 28%. You can see a breakdown of how some of the countries surveyed performed in the chart shown below and put together by Business Insider. Alternatively, you can click the source link below to head over to Criteo and read the full report on the survey.

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