Jurassic Samsung

Samsung and Universal Team Up to Promote Jurassic World

June 10, 2015 - Written By Tom Dawson

Jurassic World has proven to be one of the most anticipated movies of the last couple of years, which is hardly surprising considering the cult following surrounding the original Jurassic Park films. Big blockbuster films like these create a sort of ripple effect throughout the consumer entertainment world, and as such, it’s no surprise that Samsung is jumping onboard with Universal for a marketing push. Marketing has arguably been Samsung’s secret weapon in their rise to the top of the smartphone world over the past three years or so, and tying in with movie releases like The Avengers: Age of Ultron and now Jurassic World, that touch all demographics and are worldwide hits is obviously a big scoop for Samsung.

While the deal doesn’t extend to Samsung’s smartphones and mobile business, their Ultra HDTV sets will be debuting exclusive material before the film is released on June 12th. Still, it’s all Samsung-branded hardware that the partnership with Universal and Amblin Entertainment will be helping to highlight, and that’s a big win for Samsung. Speaking about the partnership, Jurassic World producer Frank Marshall,  said that “Samsung is a part of our story. Our vision for the movie was that the theme park was very real, so we went to great lengths to make audiences feel like they were part of the experience — that really adds to the storytelling.” Kind words from someone behind the new film that will undoubtedly drive people to thinking about Samsung for their next purchase.

Big marketing deals like these are important for brands like Samsung, and recently they’ve been catching big, big fish and there’s even been talk of Samsung appearing in the new James Bond film. That’s not great news for Sony, a brand that has often been associated with the James Bond franchise when it comes to product placement and marketing deals. Jurassic World is set to show the rest of the industry that cinema has a bright future ahead of it, and that people still do very much care about seeing these features on the big screen.