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How To Make The Most Out Of Monetizing Your Mobile Game

June 9, 2015 - Written By Justin Diaz

The gaming industry is hugely competitive, perhaps even more so with mobile games due to the fact that any ambitious and passionate developer with the time, skills, and drive to create a mobile game can do so. With so many mobile games hitting the market on a constant basis, it’s not enough to think of idea which helps you to stand out and get people to take notice of your game. It’s important to also think about monetization methods so you can make some revenue for your efforts. Android monetization can involve many different things and you may be wondering where to start. Below you’ll find some tips which can assist in making the monetization process an easier one.

As obvious as it may seem, taking your game idea and developing it around the user is just as important as any other step. This may be easier said than done, of course, but really putting some thought into the idea of what to develop so users will be intrigued from the get go can do wonders for making your game stand out from the pack, and from there you can work on implementing things to keep users engaged and coming back. The hardest part might be getting people interested in your game title, but if you can get past that hurdle and give players something which they’ll at least check out, you’ve gotten your foot in the door and can go from there. So you’ve gotten people interested in downloading your game and giving it a shot, what next? It’s a good idea to give users little novelties or things that will make them feel like playing your game is worth it. Offering special little rewards for something as simple as logging in every day can be the difference between people continuing to play and deciding to uninstall. It can give gamers a reason to come back. Some examples are things like special in-game items, extra gold or in-game currency, or other unlockables for logging in on a consistent daily basis.

It’s also important to think about your payment model. Earning up front is great if you can capture people’s interest. In reality though most gamers might be more inclined to try out your game if it’s free, but free doesn’t pay the bills or earn you revenue for your hard work and time spent developing. In this case consider offering a freemium app which lets people play the game on a trial basis, but give them the option to upgrade by paying for it to unlock full content. Or, make the complete game available for free but with ads, and give the users options to have a completely ad-free experience by paying up. In-app purchases are also something to consider as many players might be inclined to actually spend some money for the luxury of acquiring certain items or content in game as opposed to spending more time playing to acquire things for free. As long as your in-app purchases aren’t too invasive, people probably won’t mind them too much.

Other ways to utilize players paying with real currency could be real money gaming, commonly associated with casino games or poker. This is certainly a viable option in some parts of the world but won’t be accepted by users everywhere so you’ll want to consider it based on your location and which market you’ll be developing the game for mainly. Cross marketing deals with other game or app developers can also be useful, as it becomes a means for mutual benefits. Both you and the cross-marketing partner gain more exposure to users so it’s a win-win. A couple of final key details and monetization methods which you should be utilizing are marketing and promotion of your app, which can be done through multiple ways like social media such as Facebook, Google+, Twitter and more , as well as app review services, and of course ads. Using analytics is also an important tip which could help you better understand your users. After gaining that knowledge you could then use it to figure out what changes or additions to your game you may need to make to keep users engaged. Understanding and listening to what your users want is a crucial piece of the puzzle to ensure your users are happy, and staying happy.