Screenshot 2015-06-23 11.58.08

Legere Becomes a Super Hero in Latest T-Mobile Ad

June 23, 2015 - Written By Alexander Maxham

It’s no secret that John Legere, T-Mobile’s CEO, has been lobbying in Washington to keep the upcoming spectrum auction fair. While it may seem fair as it is right now, it’s really not. And the big reason why is because Verizon and AT&T have a whole lot more money than Sprint and T-Mobile. Partially because they are also ISP’s while Sprint and T-Mobile are just wireless carriers. But why does that matter? Because it means that AT&T and Verizon can spend more money at this auction and shut out their competition.

You might remember the FCC said they wanted more competition when they told SoftBank that they would not approve a merger between Sprint and T-Mobile. Well unless the FCC changes up some of the rules, this auction won’t bring in more competition, which wireless customers should want. T-Mobile released a new video on Twitter on Monday, basically showing John Legere as a super hero, although he probably wanted to be Batman. It starts out saying how T-Mobil has transformed the industry, and have done this by eliminating pain points for their customers. Which has made T-Mobile the fastest growing network in America. Which is completely true.

The video then goes on to explain what spectrum is, and why users should care. As well as explaining why low-band spectrum is so important. To put it bluntly, low-band spectrum allows carriers to expand their network. As the lower-band spectrum has a wider range, compared to the higher-band spectrum which offers more bandwidth. I think T-Mobile did a good job of explaining why spectrum auctions are so important, especially this one being the last one for the foreseeable future.

You can go to savewirelesschoice.com or tweet @FCC and let them know you want choice. Right now, Verizon and AT&T are about twice the size of Sprint or T-Mobile with nearly 120M each, while Sprint and T-Mobile are around 58M. The incentive auction is scheduled to take place in early 2016, and the FCC are going to decide on the rules for this auction on July 16th, so there’s still time to let the FCC know. You can watch the video from the source links below.