The existence of YouTube Gaming was revealed by Google and YouTube just last week and while the service isn’t quite yet available, YouTube is present at this week’s E3 video game conference (which ends today) to show off some of what YouTube Gaming will have to offer once it goes live for streamers and viewer alike. It’s rather obvious they’re making big attempts to appeal to the gaming crowd, but that shouldn’t be all that surprising given they’ve had an interest in game streaming since before Twitch, the current leader in the space, was acquired by Amazon. According to YouTube’s head of gaming partnerships, Ryan Wyatt, “Having a destination where you can get all the gaming content you care about is really important.”
If anyone has doubts about why YouTube has made efforts to expand into the game streaming space, those doubts should easily be put to rest in knowing that people already engage in watching plenty of video game related content via the platform. Wyatt states that “billions of hours” of videos related to video games are already being watched on YouTube’s regular site, so it stands to reason that having a version of YouTube separate from the original YouTube site and dedicated to only games would have no problem finding people to engage with the platform and service.
YouTube Gaming is due to launch this Summer in both the U.S. and the UK, and will feature 60fps video support as well as 60fps livestreaming. YouTube is making this experience entirely about games and is setting things up to attract the gaming crowd, with a likely pool of those members potentially coming from Twitch or other competing sites. The service will also offer multiple ways to view game content, and it’ll have both a desktop version of the website as well as an app that will be accessible from mobile devices. There are still a good amount of details which aren’t known about YouTube Gaming just yet, like how the service will attract streamers to the platform in terms of revenue, but much like the already existing YouTube an ad platform has the possibility of playing a role in streamers could make money.