Report: Samsung’s “Edge” Brand to Become Mainstream Flagship

May 15, 2015 - Written By Tom Dawson


The Galaxy S6 Edge has proven to be a success for Samsung, with it garnering more public attention than Samsung thought it would. Reports are that Samsung has had to increase production from just 1 Million units a month to a sizable 3 Million units a month. This isn’t the first device that Samsung has tried giving an “Edge” however, as we all remember the Galaxy Note Edge that launched last Fall alongside the Galaxy Note 4. While that might not have been received quite as warmly as the Galaxy S6 Edge, it looks like Samsung is going to stick with the Edge in upcoming devices.

Now, a report from ETNews in Korea is suggesting that Samsung has seen such positive results that they’re going to continue pushing the “Edge” branding, and will be sure to create a mainstream flagship line from devices like the Galaxy Note Edge and Galaxy S6 Edge. In fact, there’s rumor of Samsung producing a Galaxy Edge device before the release of this year’s upcoming Galaxy Note 5 device. This could mean that Samsung is looking to distance the “Edge” branding from the main Galaxy S and Galaxy Note product lines. It certainly doesn’t sound like a bad idea, after all there’s a lot of buzz surrounding the Galaxy S6 Edge, and it’s clearly caught the attention of the average consumer, something Samsung was initially worried about with flexible displays.

Over time, we could see Samsung release Galaxy Edge devices on their own steam in the future. Whether or not they’ll all be able to capture the mainstream audience Samsung is looking for will depend on the type of devices that Samsung introduce. With flexible displays working their way into mainstream devices like the LG G Flex 2 and now the Galaxy S6 Edge, it could finally be time to see smartphone designs depart from the slate-like look with little attention paid to anything else. Samsung certainly knows what their doing with display technology, and their Super AMOLED displays have become a consumer favorite, so there’s a chance the Edged displays will, too.