There has been a war of words between Samsung Electronics and Micromax Mobile in the past over their marketshare in the Indian smartphone market. After the Q4 2014 results were out, Micromax showed off statistics from Canalys to claim that they were the biggest smartphone brand in the country. Samsung refuted that by producing data from GfK, which showed that they were still latching on to the pole position in the Indian market.
Now, with the Q1 2015 results out for public consumption, data released by Counterpoint Research shows that whatever may have been the reality in Q4, 2014, Samsung is well and truly back at number one this time around. The report says that the Indian smartphone market grew 21% on a year-on-year basis, but shrank 8% from Q4, 2014. Samsung, according to the report, has managed to raise their market share ever so slightly to 27.8% from 27.4% that they had in the previous quarter, which is still way below the 33% that they had this time last year. Micromax ended the quarter with 15.3% marketshare, which was a decline both on a year-on-year basis as well as on a sequential basis. Two other domestic brands, Intex and Lava took third and fourth positions respectively, and a rejuvenated Lenovo came in strongly at number five, buoyed by the Motorola acquisition and new product launches with competitive pricing that were overwhelmingly accepted by the Indian consumers. News wasn’t that good for another Chinese brand though. Xiaomi struggled compared to last year and their total shipments decreased, but it was still amongst the top sellers of LTE enabled handsets, with their Redmi 2 and Mi Note handsets doing brisk business.
The Indian smartphone market has been the third largest one for some time now. While China and the US remain at the top two positions, the Counterpoint data also shows that the domestic market in India accounted for twice as many smartphones as the Japanese market this quarter. While Android continues to dominate the market, iPhones and Lumia handsets have also seen their sales rise exponentially. Apple has managed to almost double their shipments from last year thanks to larger screen sizes, more concerted marketing and buyback deals. Microsoft Lumia sales meanwhile has also grown 20% year-on-year.