Lenovo is one of the less prominent smartphone manufacturers, but that doesn’t mean that the company’s devices aren’t worth talking about. Back at the start of March, when MWC took place in Barcelona; an unprecedented leak showed the world a wide number of devices that were set to be released during the Mobile World Congress. In said leak, there was a Lenovo smartphone that many Android enthusiasts were eager to see, but wasn’t unveiled during the event. In fact, the only Lenovo device announced during the event, was the Vibe Shot. Today, a new hint about the Lenovo Vibe S1 has surfaced in the form of a poster. The newly released poster, essentially confirms that the previously leaked device is actually on its way. Lenovo is expected to up its smartphone game with the new Vibe S1, in order to successfully compete with some of the larger manufacturers.
With the upcoming Lenovo Vibe S1, the company will most likely take a completely new marketing approach. Previously, Lenovo smartphones were aimed towards a more mature audience; but with relatively low sales and popularity, the China-based company realized that their target market was the problem. The Lenovo Vibe S1 will be aimed towards a younger generation, the manufacturer will have several different colors in order to be appealing for a younger demographic. Apart from the colors, Lenovo will also change something that was lacking in their previous smartphones, and that is the camera quality. As of today, no Lenovo device has been known for including a remarkable camera sensor; this is soon to change with the company’s next major smartphone release, as the Lenovo Vibe S1 will boast a powerful sensor in order to be more appealing to everyone that enjoys taking pictures with their smartphone. Sadly, Lenovo hasn’t released any official information about the upcoming Vibe S1, but based on previous leaks, it has been confirmed that the company is in point of fact, working on a new marketing strategy for its soon to be unveiled smartphone.
The leaked poster also reveals a unique design for the Lenovo Vibe S1, which features a curved back similar to the latest Moto X or the Nexus 6, in the hopes of making the device feel more comfortable when holding; these enhancements in design were to be expected, with Motorola being a part of the China-based company, numerous features from Motorola’s own flagships could make their way into Lenovo’s devices. The poster is also the first news to come about the leaked Vibe S1, so you can expect new information to surface over the next few weeks.