AH Samsung Galaxy Note 4 -47

Latest Kantar Figures Support Demand for Larger Smartphones, Android or Otherwise

May 6, 2015 - Written By Tom Dawson

 

Devices like the 5.7-inch Galaxy Note 4 from Samsung might be too big for some users, but for others they’re just right and the latest figures from Kantar Worldpanel research shows as much. This trend in adoption of ever-growing screens is not something that’s exclusive to just Android devices however, and we’ve recently seen the iPhone 6 and iPhone 6 Plus grow in size in their latest iteration. The iPhone 6 grew from a small 4-inch display to a larger 4.7-inch display while the iPhone 6 Plus offered customers a massive 5.5-inch 1080p display, and it looks like that has appealed to many users.

According to Carolina Milanesi, chief of research at Kantar Worldpanel ComTech many Android users have jumped ship and gone back to the dreaded dark side, saying that “32.4% of Apple’s new customers switched to iOS from Android.” These are figures for Q1 2015 of course, and while this is a disturbing number that should worry the likes of Samsung and co, this is cyclical. Many iPhone users moved to Android devices because they offered larger displays, some didn’t like to stay for the added features, and they’ve moved back now that the iPhone has finally gotten with the times. However, the displays in the iPhone 6 and iPhone 6 Plus are hardly what you’d call high-resolution in the face of Quad HD displays on the Galaxy S6 and LG G4. And so, we’re likely to see this sort of shift in the opposite direction later this year.

Where “phablets” are concerned, these giant devices – that’s devices with displays of 5.5-inch or larger – accounted for 21% of all smartphone sales in Q1 of 2015. That’s a massive jump from just 6% during Q1 2014. These latest figures show us that people have finally embraced the giant smartphone, and it’s this adoption that could be hurting tablet shipments everywhere. Either way, it looks like devices like the Sony Xperia Z3 Compact could soon become an extinct species. There will always be those that prefer a smaller device, but with the market demanding larger devices, it’s unlikely we see big budget, small devices going forward.