With each day that passes, Google’s annual I/O event draws closer and the numerous announcements the Search giant will be making will be revealed. Even at this late stage of the game, what Google will definitely announce remains largely unknown. That said, there are a number of things which Google are expected to announce or at least refer to during the event. One of those which does seem extremely likely to be making an appearance is Android Pay. This is seen by many as Google’s main attempt to dislodge Apple Pay in the market.
It is no secret that Google Wallet has not been as successful as Google would have hoped for. Part of the reason for this is attributed to the lower levels of adoption that was seen with the platform. Well, in contract, Android Pay looks to be in an immediately much stronger position with Google reported to have already secured the backing of carriers like T-Mobile, AT&T and Verizon. Not to mention, there are also a number of manufacturers and retailers believed to be on board too.
Well, it seems Merrill Lynch analysts believe that Android Pay not only will be announced at this year’s event but also should make significant impact, with being one of the more prominent announcements to come from the event. Not to mention, an announcement which will inevitably affect how android users pay for both in-app and in-store goods and services. According to Merrill Lynch’s Justin Post “We expect Android Pay to be able to power in-app and in-store mobile payments capabilities for Android based devices..” As well as Android Pay being one of the more dominant news stories and one of the main attractions from this year’s event, Merrill Lynch also highlight that Android’s new operating system update, Android M, is also likely to feature distinct integration with Android Pay. As such, with so many significant announcements due to come from Google during the event, Merrill Lynch currently suggest a buy rating on Google stock. With only a couple of days left until the event, there is not much time to go before all that Google has in store for Android Pay, Android M and everything else Android will be unveiled.