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TrendForce Reports Q1 Smartphone Shipments: Samsung Solidifies Number 1 Spot

April 19, 2015 - Written By Cory McNutt

We love studies here at Android Headlines, and a new one from TrendForce is out showing that global smartphone shipments totaled 291.2 million units during the first quarter of 2015 – this is a 9.2-percent drop over the prior quarter.  They attribute the decrease based on the decline of smartphone demand in China, one of the largest markets…along with India.  Although they expect China’s sales to rebound, the current decline reflects a slowdown of China’s overall economy, lack of subsidy increases by the domestic carriers, the success of the iPhone in the first quarter and the depreciation of the euros.

Breaking down the numbers shows that Samsung has solidified the number one spot and pushed Apple further back to number two and China’s own Huawei comes in third place.  Samsung dominated with a 27.8-percent of the market share, based largely on the early success of their new Galaxy S6 and Galaxy S6 Edge models…analysts are estimating that Samsung could sell over 55 million Galaxy S6s in 2015.  The Galaxy S6 Edge has created more interest than Samsung originally thought – bringing it out as a companion model to the regular Galaxy S6.  The Galaxy S6 Edge has a dual-curved display that really sets it off from other smartphones, but with a $100 premium over the base Galaxy S6 model, Samsung was just hoping to draw people in with its unusually ‘cool’ looks.  It turns out the people are willing to spend the extra $100 and sales have become about 50/50 with Samsung finding itself in a position of running out of the curved-displays.

Apple still sold over 55 million iPhone 6 and iPhone 6 Plus during the first quarter and it propelled it to the number one brand in China, where iPhone demand is still very strong.  Apple ended up in second place worldwide with a 19.9-percent market share at the end of the 1Q2015…down from 23.2-percent during the 4Q2014.  The Chinese brands found their own sales suffer because of the iPhone sales.  LG’s shipments reached 18 million units (6.2-percent) – their sales are mainly in the US and Europe, so China’s love affair with the iPhone did not really affect their sales.  After fourth place LG, Lenovo dropped from third place in the 4Q2014 to the fifth place manufacturer in the first quarter of 2015.

TrendForce 1Q2015 Smartphone Sales