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Early Adopters For Latest Chrome Push Notifications Include Facebook, eBay And Pinterest

April 20, 2015 - Written By Kishalaya Kundu

Just last week, Google released Chrome 42 for Windows, Mac, Linux, and Android. It comes with a new feature, which allows users to add their favorite websites to their homescreen via a banner that appears on a frequently visited site. Chrome 42 also has a number of bug fixes along with some improvements to speed up the browser’s performance. But the one feature that has caught the fancy of just about everyone is undoubtedly the native “Push notifications” feature, which can be used to send notifications to users but only subject to their consent.

Today, Google has revealed the names of the early adopters who have already hopped on the bandwagon to leverage this unique feature in Chrome for desktop Windows, Linux and Android. These include Beyond the Rack, eBay, Facebook, Pinterest, Product Hunt, Vice News and others. The way this feature works is that a site developer can use the new Push API and Notifications API to have their site send notifications to their users even when you’re not visiting their site. All you need is to give your explicit consent for that to happen. The notifications include a “Site Settings” button where users can disable them as and when they deem fit. Google claims that this would neither use excess power nor much processing or memory resources as nothing would be running in the background until a site sends a push notification. Google says it takes just 50ms to bring back the service worker to get the job done. A developer can use Google Cloud Messaging to remotely wake up their service worker, which in turn can run JavaScript for a short period.

This new feature is Android-only for now as far as mobile platforms are concerned. Chrome 42 for iOS also arrived last week, but without push notifications because of iOS specific restrictions. It is, however, available for Windows and Linux on the desktop. For some of us, the very thought of getting even more notifications on our devices could be exasperating. So it will be up to web developers to show some restraint in choosing which notifications they do send.