comScore AH

comScore: Android Maintain Dominance In The U.S. Smartphone Platform Market With 52.8% Share

April 10, 2015 - Written By John Anon

Every month, comScore release their latest findings on the smartphone world. These include information and changes in performance for manufacturers, operating systems and a general overview of how the mobile landscape is currently looking. Not to mention, the data provides a clearer insight into who is rising, who is falling and the non-movers in between. Well, the latest figures from the data analysis company have now been published and and once again, the results indicate that as far as smartphone platforms go, Android remains dominant in the U.S. For clarification, the latest figures refer to a three month period, covering the end of November 2014 through to the end of February 2015 and are used to compare against the same three-month period ending in November 2014.

In terms of the top smartphone platforms and as already noted, Android remains in the top position occupying 52.8% of the overall U.S. smartphone platform market. This represents a small incremental increase from the previous quarter (ending November), in which Android’s share was 52.6%. Consistent with previous results, the second-largest smartphone platform was Apple’s iOS, which registered a market share of 41.7%. This again represented a slight incremental decrease from the previous quarter’s 41.8%. Microsoft maintained third position and actually saw an increase in market share from 3.4% up to 3.5%. While BlackBerry continued tehir decline with a fall in share from 2% down to 1.8%. Closing out the list was Symbian which maintained a 0.1% market share with no change from the previous quarter.

In terms of manufacturers, the same three-month period saw very little change with the all manufacturers generally maintaining relatively the same share-split, compared to the previous quarter (ending November). As to be expected and consisted with previous results, Apple maintained their dominance as the number one smartphone manufacturer, with the already noted 41.7% overall market share. Samsung maintained second position in the U.S. market and did see a slight decrease to 28.6%, down from 29.7%. LG maintained their third place positioning but saw the largest change of all the manufacturers with their share of the market increasing from 7.6% up to 8.3%. While Motorola and HTC occupied fourth and five place, respectively. Both realized a 0.1% change in their share although in opposite directions. Motorola decreased from 5.2% down to 5.1% while LG picked up the 0.1% moving up to 3.8%.