Starbucks – just the sound of their name opens up an entire catalog of flavors and puts a smile on many a faces. Having access to a Venti, Skinny, Light, Caramel Macchiato with a Double Shot of Espresso, and extra Caramel Drizzle can stir something other than coffee for some – it can stir the soul. Okay, so over dramatizing, but you get the picture of how seriously some people take their Starbucks. The only thing better than a Starbuck’s Drive-Thru, would be a Starbucks delivered directly to your front door – either at home or at work. For those that like that idea, there is some good news and some bad news. The good news is that Postmates – the ‘home delivery experts’ – have teamed up with Starbucks to offer home or office delivery beginning the second half of 2015. The bad news is, this pilot project will only be available in Seattle, Washington for the time being. Hopefully, once all the kinks are worked out, home and office delivery will spread like a California wildfire across the US…and for the UK friends, over there, as well.
With Starbucks’ large retail presence and their sophisticated mobile ecosystem and Postmates’ great delivery system already in place, their collaboration makes perfect sense. Postmates explains that the system will be driven by the Starbucks mobile application. Customers will order their food selections – they do offer great breakfast items, lunch sandwiches and terrific pastries – and then select and customize their beverages, just as they would with the barista. That action will trigger and relay the order to the store and once paid, will initiate a pickup/delivery through Postmates so that they know where to pick it up and what address the customers desires for delivery.
Postmates works hard on driver and delivery efficiency – it keeps the businesses and the customers happy and coming back for more. Postmates explains how they always strive to be more efficient: “These units of work become an object we can schedule in our system to achieve more efficiency gains. In a factory, these units are boxes, whereas, at Postmates, these units are delivery routes. With the time to schedule and a stable unit of work, it opens the door to better scheduling algorithms and even more efficiency gains. In the future, this could translate to coalescing multiple orders from the same merchant into one pickup that can be mapped along a single delivery route. It could also mean the ability for customers to choose a preferred delivery time.” Starbucks On-Demand, now that is something to look forward to in this mobilized world.