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Samsung Is Targeting Mid-Range Devices With Its New 128GB 3-Bit eMMC 5.0 Chip

March 18, 2015 - Written By Justin Diaz

Next to battery life, storage capacity has been one of the major pain points for some customers when choosing a new smartphone. This usually boils down to not having enough internal storage space to cover their needs, whether those needs are largely due to massive amounts of photos taken with the phone, installing tons of apps and games, or a huge library of music. There are many reasons why people want more storage in their mobile device and in many cases this is because people use their smartphone for nearly everything. Typically smartphones with large amounts of internal storage cost more than some consumers are willing to pay, and Samsung looks to have a vision that seeks to change all that with their newly announced 128GB 3-bit eMMC 5.0 chip.

Samsung sees itself as a leader in advanced memory technology, and efforts like bringing massive amounts of internal storage to mid-market devices makes a strong case to support Samsung making such a claim. Samsung says the new 128GB chip is being aimed at serving mass market smartphones and tablets, so consumers can expect to see future devices with 128GB of storage at a much more affordable cost. Samsung is likely to continue using the newer UFS 2.0 (eMMC 5.1) memory chips found inside their upcoming Galaxy S6 and Galaxy S6 Edge smartphone for future high-end devices, leaving the older eMMC 5.0 standard to be used for mid-range phones and tablets and allowing Samsung to offer that technology at a less expensive price.

According to Samsung Electronics’ Senior VP of Memory Product Planning and Application Engineering Team Dr. Jung-Bae Lee, “With the introduction of our value-focused, 3-bit NAND-based eMMC 5.0 line-up, we expect to take the lead in the expansion of high-density mobile storage. We are continuing to enhance our next-generation embedded mobile memory offerings with improved performance and higher densities to meet increasing customer demand across the mobile industry.” Not only is Samsung looking to make higher amounts of storage more affordable with the introduction of this new chip, but they state that it can deliver up to 260 megabytes per second for sequential data reading. This puts it right in line performance wise with the MLC NAND-based eMMC 5.1 memory. Random data read and write also appears to perform quite well, being able to function with 6,000 input and 5,000 output operations per second, which Samsung says is about four to ten times faster than speeds of a “typical external memory card.” Samsung doesn’t mention when consumers will start to see devices with this new 128GB chip embedded, but this announcement means that paying a high price will no longer be a requirement for getting lots of internal storage on mobile devices.

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