HTC has been struggling to reach constant and significant profits in the mobile market for quite some time now. The company had to cut costs last year, and thanks to that they managed to earn come cash in the end. That’s still not enough for a stable business model, the company simply has to sell more devices. This Taiwan-based smartphone manufacturer even stepped out of their comfort zone last year, the company has released the RE Camera (a non-smartphone device) and a rather odd and non-typical handset for them, the HTC Desire Eye. The company has released their new flagship during the Mobile World Congress (MWC) in Barcelona earlier this month.
That being said, some changes are afoot in HTC’s management. HTC’s Board of Directors has named Cher Wang, co-founder and chairman of the company, as their new CEO (Chief Executive Officer). This decision is effective immediately, and now ex-CEO, Peter Chou, will take up a new role and head up HTC’s Future Development Lab department. “We are seeing rapid changes in the industry, with the smartphone as our personal hub connecting us to a growing world of smart devices. We pioneered the smartphone industry; now we are applying that thinking to realize the potential of a new generation of connected products and services. The overwhelming response that our virtual reality product, HTC Vive, received earlier this month underlines the importance of these new connected technologies for our future,” said Cher Wang. Interesting fact, back in 2011, she was named one of the most powerful women in wireless by Forbes.
HTC also said that Ms. Wang has been involved in running various aspects of the business in the last couple of year in order to allow Mr. Chou to focus on developing new products. Peter Chou was the CEO of HTC for quite some time now. HTC made sure that Mr. Chou’s new role is extremely important for the company’s future. This Taiwanese company has been around since 1997, and they have a lot of experience in the mobile business. It will be interesting to see what will this change in leadership bring to HTC as a company, they will have to step up their game in order to avoid the need to cut costs in the future and maintain constant profits