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Blackberry Announces New Features And Software To Strengthen Their Cross Platform Strategy

March 1, 2015 - Written By Justin Diaz

Device manufacturers like HTC and Samsung weren’t the only well known companies to make announcements the day before Mobile World Congress officially starts. On Sunday March 1st, Blackberry had some announcements of their own although perhaps not in the way that some consumers might think. No, they didn’t announce a new Blackberry device running Android, nor a new Blackberry device running their own mobile operating system, which at this point is Blackberry 10. They did however announce something that brings them a little bit closer to Android, by way of strategies to expand and enhance their cross-platform offerings and presence.

This isn’t the first time we’ve heard of Blackberry software being available to Android users, or for that matter users with devices on other mobile operating systems. BBM has been available on Android since last year, and that’s part of where Blackberry’s new strategies garnered an announcement today. They announced some new customization features for BBM across all other platforms where it’s available besides Blackberry, which of course includes Android iOS, and Windows phone. That doesn’t mean they left it out of BB10 devices though as it’s available there too. Users of BBM on Android will now be able to enjoy new custom features like PINs, password protection, and Android Wear support, so they can now communicate with all their BBM contacts via their wrist, while also having a more personalized and private BBM experience.

In addition, Blackberry also announced that they’re continuing their partnership with Samsung and their integration of the KNOX software. Going forward, Samsung KNOX users will be able to utilize two new Blackberry enterprise services called WorkLife by Blackberry and SecuSUITE. WorkLife allows for easier management of BYOD and COPE devices, which allows the enterprise to add a separate work phone number to a personal device and pay for that line and service, while employees can keep their personal phone number and services too all in the same device. SecuSUITE is a new high security solution for mobile devices which can help to protect a user’s voice and data from third party attacks. Both will be instrumental in giving enterprises a more secure and professional solution to Android device use in the work place. Lastly, Blackberry has also announced Blackberry Experience Suite, which includes an offering of three different bundles, the productivity suite, the security suite, and the communication suite allowing users to “work securely across any device.”