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ZTE To Launch Three New Nubia-Branded Devices In 2015

February 18, 2015 - Written By Kristijan Lucic

ZTE is one of the biggest Chinese smartphone manufacturers nowadays. This company has been around for quite some time now, is selling their products all over the world and is in possession of a lot of patents, similar to Huawei actually. Many people think there’s still room for improvement for ZTE and are expecting the company to release something truly compelling this year. As a reminder, ZTE has recently released a very solid mid-ranger, the Blade S6, which is very affordable and available internationally. It seems like that device was very well accepted, at least based on the initial reactions by the community.

The company’s exec got interviewed recently, and has revealed what can we expect from ZTE going forward, at least to come extent. ZTE is doing business all over the world, they’re selling their devices throughout Asia and Europe, and the company plans to expand to North America, Latin America and the remaining parts of Asia in 2015. ZTE is growing its business, not as fast as some other companies, but this China-based smartphone vendor is moving forward as far as marketshare goes.

Expanding to other countries is a priority for ZTE, but expansion in their home country is also one of the main goals for the company. We all know how fierce the competition is in China at the moment, it’s hard to gain marketshare next to companies like Xiaomi, Meizu and Huawei, but ZTE is very optimistic going forward. According to the interviewed Mr. Kun, ZTE will launch three Nubia-branded Android-powered smartphones in 2015. He also mentioned that the company will launch at least one of those smartphones by the end of March, so I guess that it’s possible ZTE plans to launch something at MWC (Mobile World Congress) in Barcelona, or soon after that.

ZTE’s Nubia Z9 handset has leaked several times now, and according to those leaks the device will sport no bezels on the side. We still don’t know how legit those leaks are, but this is one of the most anticipated devices by ZTE this year. Its predecessor, the Nubia Z7, was announced back in July last year, so I doubt ZTE will announce the Z9 in March, though it’s possible, of course.