Yota Devices had recently launched the Yota Phone 2 not too long ago, and while the device has been rumored to reach the states via one of the four national major wireless carriers and is already available in some regions, reports have come out that Yota Devices has struck a deal with China to distribute the YotaPhone 2 at wireless carriers within the region, making this their first mass-market distribution deal. The YotaPhone 2 is nothing if not intriguing thanks to its use of a dual screen setup with an e-ink display on the backside of the phone, allowing users to take advantage of the super low power consumption that i can provide while using it for various tasks.
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The YotaPhone 2 is scheduled to launch on via Chinese company Potevio Co. Ltd later this year and within the first quarter, so residents of China should be able to pick the device up sometime within the next month or two. Yota Devices sees quite the bit of growth potential by placing their handset in the hands of Potevio Co. as they reportedly unloaded a total of 36 million phones last year. According to Yota Devices CEO Vlad Martynov in an interview with Reuters, he stated that “China will be the biggest market in terms of volumes, no doubt about that.”
Yota may be putting their smartphone out their in a very large market that sees tons of sales of smartphones across the country, but they’re entering a very competitive market, one which sees sales of smartphones from extremely successful startup Xiaomi who is currently China’s top smartphone OEM. The YotaPhone 2 is unique enough though that it has plenty of potential to stand out against the competition. Yota has plans to apparently price the YotaPhone 2 competitively against other high end smartphones, but since a majority of the handsets there(including high-end flagships from OEMs like Huawei, Xiaomi and ZTE)are already priced pretty low compared to high end devices from top OEMs like Samsung and LG, they’ll also have to rely on attracting customers who are looking for a device that offers something a little different. The question consumers will likely be asking themselves is whether they have need for a dual screen device or not.