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Sony Unveils Company’s Mid-Term Strategy, Will Focus On The Profitable Division

February 18, 2015 - Written By Kristijan Lucic

We all know that Sony Mobile is not doing all that well for a long time now. The company is having issues turning profit in the mobile sector and was forced to cut costs last year and fire a lot of people. The company announced that they’ll stop selling smartphones in China, and also focus on the high-end devices going forward. There has been some improvement lately, but it’s not as significant as it should be. Well, Sony (the company in general) has just revealed their three-year corporate strategy plan which contains some interesting information, let’s see what the company has to say.

Sony’s main goal is to attain an operating profit of 500 billion yen ($4.2), and they intend to do that by focusing on the most profitable divisions in the company. What divisions is Sony talking about? Well, the company is doing great in image sensors, gaming and entertainment business, striving actually. Sony will continue invest in the growth of the company, and will continue supporting other divisions, of course. They expect a 10% return on equity by March 31, 2018. “If our initial mid-term corporate strategy was about reforms, the second mid-term strategy starting from the next business year will be about generating profit and investing for growth,” said Kazuo Hirai, company’s CEO.

Switching over to the mobile segment of Sony’s business, the company said something rather interesting. Sony said that they’ll be looking for potential alliances with other companies, which is very interesting indeed. You might recall that Sony and Ericsson were selling devices under the “Sony Ericsson” brand until Sony decided to separate themselves by acquiring Ericsson’s mobile business. “By carefully selecting the territories and product areas it targets, Sony will seek to limit its capital investment and establish a business structure capable of securing stable profits. The Company will also continue to explore potential alliances with other companies in these areas, in response to changes in the business landscape,” added Sony.

It seems like this Japan-based company is carefully going to consider every move they make in the future in order to avoid any significant losses. The “alliances” part is interesting, is it possible we’ll see Sony partnering up with another smartphone OEM in the near future? Let us know what you think.