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Samsung’s Global Marketshare Plummets To Just 10% in Q4 2014

February 24, 2015 - Written By Chintan Vithlani

A report published by Strategy Analytics, a US-based market research company, says that Samsung’s global smartphone market share has dropped down to a mere 10% in the last quarter of the year, 2014. The number of units shipped globally were tracked to get down to this number. Using the same yardstick to measure, Apple’s share grew to a staggering 49.8% to give you some perspective.

Talking about revenue, Samsung Electronics takes up a 17.2% global share in the fourth quarter of 2014. Comparisons were drawn with Apple here again with the latter owning a 37.6% of the global market share in the same quarter. Samsung knows what it has got itself into, after 2011 this is the first time that their numbers have reached significant lows. Analysts say that the prime reason behind this fall was their relatively unsuccessful flagship for the year. There was a lot riding on the S5, the phone did not sell as per their expectations and this really forced Samsung to take drastic steps on the management side, when a couple of executives were fired. Adding to its losses was Apple which released large screen iPhones and that lead to an even wide gap in terms of numbers. While 2013 was a successful year for the Korean giant, when it chased down apple to a 34.1% market share, 2014 has been a rough patch in its otherwise rising graph.

This time around, Samsung has learnt what users were wanting from the brand and have started making phones with better quality materials and a toned down software skin. The newest release from the company shall be the Galaxy S6 which is scheduled to be announced on March 1, 2015 at Mobile World Congress, Barcelona. While Samsung struggled, LG and Xiaomi raced ahead to capture a share of 4.3% and 3.3% respectively. What are your thoughts here? Do you think that the Galaxy S6 And Galaxy S6 Edge handsets will help Samsung turn things around this year, or will their marketshare keep on dropping? Let us know what you think in the comments down below, we’d love to hear from you, as always.