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One thing that Samsung has had going for them for a long time now is their brand presence. When talking about the “Galaxy” name, it’s one of the most recognizable and powerful brands in the mobile market. The Galaxy S and Galaxy Note lines drive millions of sales and even lower-end devices like the Galaxy Ace, Galaxy Core, Galaxy Grand and other all carry some serious branding thanks to that “Galaxy” moniker. For a long time now, Samsung has been bundling flagship devices with lots of apps, games and even movies and music to help entice customers to spend big on a new smartphone or tablet. Or at least, that’s how it works in the West. In the Far East, Samsung has Galaxy Life to take care of their customers, and it’s getting some new features soon, including 24/7 customer support via live chat.
Currently, the Galaxy Life app is available to users in Malaysia, Singapore, Philippines, Taiwan, and New Zealand and its sort of like a rewards program. The app is downloaded to Samsung Galaxy devices and then customers can get access to exclusive deals, reductions and free apps and games every now and then, too. Samsung is to expand the service with 24/7 customer support in the form of live chat. This would enable Galaxy users to talk to someone from Samsung’s after-sales team for support and advice concerning their Galaxy device. They’re also planning on adding a “Gold Tier” set of rewards and such to the Galaxy Life service, which we’re assuming is going to be Samsung’s way of driving sales of flagship devices that are often quite costly, like the Galaxy S5 and Galaxy Note 4.
These new features will only help extend Samsung’s brand presence and further reinforce the power of the “Galaxy” branding. Customers like to be able to get advice and help when it comes to new products, and in emerging markets, a 24/7 lifeline is going to be of great value to a lot of users. Extra rewards are always nice as well, and Samsung customers here in the West are often very pleased with their apps and games package they get with their new devices.