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Motorola Announces the Moto E 4G LTE in a Rather Unique Way

February 25, 2015 - Written By Alexander Maxham

So last week, we along with a bunch of other press and media, got emails from Motorola about some mysterious box they will be shipping out to us to arrive this morning. Everyone immediately started wondering what it could be. Some thought it was a new Moto 360, some thought it was a VR type product, and many thought it was a whole new product category. Earlier this week, Android Police published some leaked images of the Moto E 4G LTE, which is  indeed what was in the box that Motorola sent to us.

But that wasn’t all they sent. The box is rather heavy for a 4.5-inch device. And the reason for that is because it comes with a cardboard press conference. Even having a cardboard cut out of Motorola’s Boss Rick Osterloh at the front demonstrating the new Moto E. It even comes with your own press badge. Which I have plenty of those. It’s a rather unique approach to announcing a new product, and something we’ve never really seen before. So bravo Motorola on that.

The Moto E 4G LTE is an upgrade in just about every category from the original Moto E that was announced in early 2014. There’s now a 4.5-inch 960×540 or qHD display on board. Along with a Qualcomm Snapdragon quad-core processor clocked at 1.2GHz. We’ve got 1GB of RAM and 8GB of storage, there is a microSD card slot as well. There’s a 5MP camera on the back along with a VGA camera on the front this time around. There is no NFC, but it is running on Android 5.0 Lollipop, which shouldn’t be a huge surprise given that this is Motorola here.

Motorola is selling the Moto E 4G LTE today for $149.99, and a 3G model is on sale for just $119.99 (the 3G model runs on a Snapdragon 200, and the 4G LTE model runs on a Snapdragon 410). How many of you are planning to grab one? Let us know in the comments down below.