CES 2015 wasn’t exactly a hotbed of activity from mobile brands this year, with nothing new from Sony or Samsung, but it was host to a number of surprises. One of those surprises was the rebirth of the Kodak brand in a new Android smartphone, the IM5. As you’d imagine, the device is geared towards those who like to take more than their fair share of photos while on the go, but it’s also designed to be as easy to use as possible. We say Kodak, but we really mean Bullitt, the Chinese manufacturer that’s building the phone. Bullitt might be better known for building the rugged phones for the likes of Caterpillar, but the IM5 is very much a consumer-orientated device, and it ties in with all of Kodak’s digital services, too.
During CES this January, we were told of a launch price of around â‚¬299, but it’s recently appeared on Clove UK for pre-order at £189.98 inc. VAT, which is roughly $290US or so, which is not exactly cheap, but far from being expensive, either. For what you get though, that price tag is fairly standard. There’s a 5-inch 720p display on offer here, as well as 13-megapixel camera round the back and a 5-megapixel camera around the front. There’s 1GB of RAM and 8GB of expandable storage here, too and the whole show is powered by an octa-core MediaTek CPU.
The IM5 is not exactly designed for the everyday Android user, but more for those that aren’t familiar with the system and just want a phone; that also happens to take good photos. As such, the IM5 from Kodak is loaded with Android 4.4.2 KitKat and a skin on top of it that focuses on being simple and easy to use. There are large buttons on the homescreen and key operations are made as easy as possible. For this sort of price, it’s a decent offering from Kodak, but we really would have expected more on the imaging front. For that though, there’s always the Panasonic Lumix CM1 for that, which is heading to the US, apparently.