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Quick Guide To Understanding In-App Advertising And How To Best Monetize Your Android App

February 12, 2015 - Written By John Anon

If you are already an app or game developer or simply planning on making your own app and taking advantage of the massive revenue growths on offer from the format. Then you might want a quick-fix of how to take advantage of one of the most common sources of app revenue. In-App advertising. For instance, it might seem obvious that if you want to make money from your app, then stick a few ads inside of it. That said, not all ads are equal and as such it pays to take some time to know the difference.

First off, it is always wise to bare some basic points in mind when it comes to advertising inside your app. For instance, your adverts are nothing without an app with good content. If no one wants the app in the first place, then who will see the ads? Following on from this, when you do have a decent content offering, the first tricky problem is knowing where an advert should go. The idea is to make ads as visible as possible while also being as minimally intrusive as possible. Sometimes, the placement (or use) of ads might actually be best determined by the type of app you offer. If you have a freemium app for instance, then maybe utilize in-app purchases more than actual ads. This will give the user a more seamless experience and more reason to buy the in-app purchase. Alternatively, if you have an interval app (where there are breaks in the content) then maybe the ad will be better placed during these breaks or loading periods. This way, the ads are less intrusive than over-the-top of content and may result in being more beneficial in terms of eyes-on the advert. If none of these solutions are ideal, then maybe a simple Banner or App-Wall positioned at the app-start screen will be more suitable. Again, this will offer a better-received option than simply an over-the-content advert. If you simply have to have an advert over content then it is considered good practice to place the adverts either along the top or the bottom of the app page.

Now that you have chosen how you plan to make use of apps, the trick is to decide what sort of app will work best for your content and most importantly, your user base. The most common type of in-app advertising is a ‘Standard Banner Ad’ and this comprises of a solid graphic image. These are usually one-touch types of ads which instantly redirect traffic to the advertised page. In contrast, if you would like an advert which is richer in content and presentation then a ‘Rich Media’ ad is probably more appropriate. This sort of ad offer users the ability to effectively interact with the advert. This could be via an animation, audibly or visually. Alternatively, ‘App Walls’ are also very popular and these typically ‘showcase’ and offers a choice of different apps (sometimes from the same developer, advertiser etc) which help traffic to be directed to the developer or advertiser, more so than a specific app. Likewise, you could install an ‘Offer Wall’, which similar to the App Wall, offers a choice of promotion or offer based incentives to purchase. This could be ideal for in-app purchasing, advertising

If however, you are more interested in the previously discussed break or loading time adverts (where ads appear during non-usable parts of the app) then you might be better off using ‘Interstitial’ adverts. These occur as described during the blackout or transitional periods, within the normal running of the app. Lastly, if you prefer the idea of offering an advert as the user exits the app then an ‘Exit Wall’ will be more of use to you. This type of ad will effectively close-out your app with (usually) a full page advert promoting another app or current promotion

Whichever type of advert and where you intend to place the advert, the golden rule worth remembering is to try and make the advert as visible, but as less oppressive as possible. By ensuring the user has a more fruitful experience and interaction with the advert will help to ensure the advert is more successful, attractive and most importantly, clicked. If you are in the process of developing an app (or have done) then you might want to take advantage of the App Review Service we offer.