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App Reviewers Get a Ton of Pitches Everyday, Here’s How to make yours Stand Out!

February 16, 2015 - Written By Alexander Maxham

At Android Headlines we get a ton of developers everyday pitching their apps, games, accessories and more. So how can you make your app stand out from the hundreds of other apps?

According to a report out of Big Ideas Machine, 75% of journalists get 20 or more developer pitches a day. Additionally, “Even a great pitch, fantastic screenshots and a relevant app for the readers will fail in comparison to an app which has a genuine X-factor,” the report says. “With so few app reviewers expected to cover so many apps, it’s only logical that the reviewers will focus on the 1% that either really stand out, or capture the zeitgeist.”

One way to get your app out there is with Paid App Review services. I know it’s probably not your first choice, but it’ll at least get you started. Another way is with a catchy subject line in your email. If you just email a journalist like us with the subject “Check out <insert app name here>” it’s likely we won’t even look at it. Their are too many emails like that everyday, and there’s not enough time in the day to use each of those apps and write something about them.

The report also says that less than one in 10 requests to get an app reviewed actually result in a review. So it’s a good idea to circle back around in a couple of days and see if that person is interested in reviewing your app. As it will show that you are committed to having this journalist or blogger review your app or game.

Another way to get journalists attention is to not send them info about an app that isn’t completely done, has a bad user experience or has a ton of bugs. One big reason for that is that you’ll get bad reviews from app reviewers and users. But it also won’t interest journalists that much. The easiest way to do that is to put out an interesting and unique app or game.

Hopefully these tips will help aspiring app and game developers out there to get their app or game reviewed. If you can think of some other tips, be sure to let us know in the comments below.