There is little doubt that when it comes to mobile payments, Apple seems to have theirs down. Companies seem eager to embrace Apple Pay and it generally looks to be working for the company. That said, android mobile payments have been making their moves too. Google Wallet has been around for some time and does allow for a decent mobile payment (albeit limited) solution. It is thought that one of the reasons Wallet has not taken off quite as seriously as Apple Pay is that Google are keen to implement some form of data tracking with Wallet. Essentially, monitoring what people are buying and so forth to provide more targeted ads (which is obviously is a big chunk of Google’s business). As you would expect, retailers (and especially) banks are not so keen on the idea of their data being tracked. Not to mention another reason why Apple Pay is working is that many establishments already employ Apple products in their day-to-day running of their businesses. Makes sense from their perspective, probably.
Well, a couple of weeks ago, we heard some interesting news that Google might not be relying on the current status of Wallet to be their main driving force behind NFC and mobile payments. In fact, the news was, that Wallet (in some capacity) was due to receive a “meaningful upgrade”. What this meant was somewhat elusive, although it was believed this year’s I/O event (which was announced yesterday) would provide more details. Well, to add to the continued idea that Google are planning on shaking up the mobile payment world, an interesting report has now emerged from The Insider (source link below).
In short and according to the report, rumor has it that Google have (for some time) been working on a service dubbed ‘Plaso’. The information comes from four people “who have been involved in or briefed about it” and suggests that Google may be taking the way in which we pay for goods to the next level. According to the limited details, owners of android devices will be able to pay at retailers (Papa John’s and Panera Bread were used as the examples) by simply saying their initials. Android users could approach a cash register, tell the employee their initials and supposedly pay for the goods. Presumably, this works in conjunction with the name-connected mobile device in close proximity. Either way though, it does seem like an interesting proposition and like everything else ‘Google’ we will likely be more privy once I/O kicks off in May. What do you think of the latest rumors? Paying for goods with your initials? Let us know.