We may still be waiting for Google Wallet to gain more support at the cash register in the mobile payment space when we physically go shopping for stuff, but it appears while we wait we’ll get what we would consider somewhat of a consolation prize. Gained support of the Google Wallet platform as a payment option at 200,000 online stores. This means that we as users who shop online will be able to use Google Wallet when checking out at even more locations than before, thanks to Google Wallet for WePay.
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Today WePay announced Google Wallet for WePay which allows the support of Google Wallet instant buy so users can more quickly and more securely check out and pay for the things they want or need, without entering in any sensitive information because the data is already stored within the Google Wallet platform. Instant buy allows for a checkout process with just two clicks, then you’re all done and your items are paid for. This keeps the third parties out of the loop when it comes to your personal and banking information yet still allows you to make fast online purchases via the web or mobile.
Google Wallet is WePay’s first attempt at offering something like this to their user and customers, but they mention that Google Wallet is merely paving the way as they have plans to support other things of this nature in the future ahead. WePay envisions having mobile payment technologies be an easy to use platform regardless of which platform they belong to, so we’d think that while Google Wallet is beginning this journey with WePay, they’ll likely open it up to Apple Pay at some point down the road. However WePay had a clear stated reason as to why they started with Google Wallet in this expansion of mobile payment support, which is that Android is simply the majority shipped smartphone OS, and Google Wallet is available to more users via more contexts because people can use Google Wallet through the web when shopping online or via apps on the Android platform. This is a big step for mobile payments in general, and hopefully we’ll see it lead to more adoption of Google Wallet elsewhere.