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T-Mobile Scores Highest in Winning New Customers, and Retaining Current Customers in 2014

January 20, 2015 - Written By Alexander Maxham

Here’s some news that the other carriers probably don’t care about. But according to research done by the Consumer Intelligence Research Partners (CIRP), it appears that T-Mobile outshined it’s competitors in winning over new customers as well as retaining current customers last year. That’s a pretty big deal, as it’s usually hard to win over new customers while keeping current customers happy. In the analysis from CIRP, they included customers who bought a mobile phone for the first time, those who switched carriers, and those who renewed contracts with their existing carrier.

T-Mobile has been fighting Sprint, hard core, to take over the number 3 spot in the wireless industry. The gap between the two carriers is very small these days, less than a million separates the two of them. Which must have Sprint shaking in their boots, not to mention AT&T and Verizon, who have seen their numbers drop a bit thanks to T-Mobile, and even Sprint a little bit. Right now, T-Mobile stands at about 55 million customers, which is almost double what they had when John Legere took over as CEO around 2 years ago. Which is a pretty insane turnaround, especially in that amount of time.

Back to the analysis here from Consumer Intelligence Research Partners,

“We take a quarterly view of loyalty and churn, focusing on customers who activate a phone within the quarter,” CIRP partner and co-founder Mike Levin stated in the press release. “T-Mobile started the quarter with 10 percent of the consumers in our quarterly survey of phone activators and ended the quarter with 13 percent. This 29 percent increase in share of this quarter’s phone activators is consistent with the recent T-Mobile announcement that they added about 2 million customers.”

How many of you are surprised by these results from this research by the Consumer Intelligence Research Partners? Let us know in the comments down below.