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Google and the NFL Partner Up to bring Official Game Highlights to YouTube

January 26, 2015 - Written By Alexander Maxham

We see highlights from the NBA and various other sports on YouTube from their official channels. But we haven’t seen it for the NFL. Until now. Today, Google and the NFL announced that they are bringing official game highlights to YouTube with their official YouTube channel. NFL Game highlights will not only appear on YouTube but also in Google search results. So say you search for Tom Brady deflating the ball, it’ll pop up in Google Search as well as in YouTube.

This report comes out of Re/Code this morning, and as stated in their report:

“Starting this week, official NFL highlight clips will show up in Google’s YouTube, as well as in Google search results themselves. Google will also provide detailed information about games and scores — including kickoff times as well as the networks that are airing the games — via its “OneBox” results format, which it uses to show off extended answers to search queries instead of simple links.”

Additionally, the NFL and Google will be sharing ad revenue on content on YouTube. Google will also actively promote the league on YouTube and elsewhere. With the Super Bowl coming up this coming Sunday, it’s a good time for the NFL to do this. You’ll be able to watch in-game clips from the game this Sunday, February 1st for the Super Bowl. But the NFL still wants you to tune in live, for obvious reasons.

It’s great to finally see official NFL content coming to YouTube, instead of just content from their networks like ESPN, NBC, Fox and CBS. Now if we could get Google to get with the NFL for a streaming subscription for say $10/month, that’d be even better. Or just roll it in with Google Play Music All Access, that’d work too. How many of you are excited about this deal?