It was only a few days ago when the news came in that AT&T had completed the purchase of Lusacell. It now seems like AT&T are not wasting any time in taking advantage of that purchase. In their original acquisition press releases, AT&T did note that they were planning to use the purchase of Lusacell to create the country’s first ‘North American Mobile Service Area’. Well, a few days have passed and now AT&T have made their next announcement.
The latest from the US carrier is that due to their purchase of Lusacell, they will now be offering unlimited calling to any number in Mexico. This includes calls made to mobile devices, south of the border. To take advantage of the deal, you do need to have the World Connect Value plan added to your current postpaid plan. This add-on costs $5 a month and once in place, users can make calls to any number in Mexico for free. Those who already have the plan will immediately be changed to the new unlimited free tariff without anything needed to be done by the customer.
This was an expected move by the US carrier, although it probably did occur a little faster than some might have thought. Lusacell has coverage of over 75% of Mexico and as such, the reported $2.5 billion purchase did immediately give AT&T a significant foothold in Mexico. It is also believed that AT&T will use this acquisition to try and generate growth internally in Mexico as well. At the point of sale, Lusacell had in the region of 9 million customers, which is only a fraction compared to the 120 million potential customers in the country. With such a large coverage, AT&T will no doubt be looking to gain some of those currently non-Lusacell customers for themselves. For now though, the current announcement of the free calling to Mexico will be a welcomed addition to those who travel back and forth often to the country. Other US carriers do offer similar promotions, although theirs typically does still include some form of per minute charge. All in for $5 a month is a good deal and one worth taking advantage of, if you are an AT&T customer and frequent traveller to Mexico.