Intel and Opening Ceremony Launch MICA Smartbracelet, Available December for $495

November 18, 2014 - Written By David Steele

We’ve covered Intel and Opening Ceremony’s new MICA smartbracelet in the past and now it’s taken a step closer to reality. It’s going to be available at the Los Angeles and New York Opening Ceremony stores, Barneys New York and online in early December for $495, which includes two years of AT&T wireless service (courtesy of Intel). MICA stands for “My Intelligent Communication Accessory,” which has been designed by Opening Ceremony but engineered by Intel, is another of Intel’s successful partnership devices in the wearable arena. Check out this video:

The reason why I’m calling this a successful partnership is because the MICA places emphasis on both the design (it’s gorgeous, at least to my eyes) and functionality (it works). It doesn’t look like a geeks’ plaything nor does it look like a bracelet with a small screen duct taped on the back. As far as functionality goes, the MICA can handle Google (encompassing Gmail and Google Calendar), Facebook, text message notifications, plus has local business recommendations built into the device thanks to a tie in with Yelp and TomTom. That touchscreen is made out of sapphire and the software uses a “VIP” contact list based on Gmail’s “Important Contacts” list. When a text message arrives, one can either send back a quick reply (using a customizable list) or dismiss it. The device has a vibrate feature, so it is subtle in use and will save ladies fumbling through their bag to reach for a ‘phone when something requires attention. It’ll remind the wearer of appointments and even allow them to reject or approve meeting requests. MICA also has a feature similar to Google Now’s appointment reminder, whereby the device is location-aware and will remind the wearer that it’s time to go to leave in time for their next appointment.

Because the MICA includes its own on-board service, it can behave as an extension of the wearer’s smartphone. It has a claimed two day battery life, uses MicroUSB for charging. And I have to say that whilst I’m not the target market, it looks like an attractive device. It’s a shame that it doesn’t run Android Wear and it is a little expensive, but nevertheless I’m impressed at how well Intel and Opening Ceremony have made this device hang together. Over to our readers: what do you think?