It’s not much of a secret that Samsung pride themselves on thinking outside of the box. In recent years though you would have been forgiven for thinking that their R&D department have got a little lazy in looking and trying out new things. With Samsung launching fourth and fifth reincarnations of the same devices (Note and Galaxy S series) it could be assumed they were slowing down in looking for new ways to add value to their plethora of products. Well no, not really. In the last couple of months Samsung seems to have be working on a number of strange and novel technologies. If you need proof of their outside-the-box thinking then just look at the Galaxy Note Edge. This is so far outside of the ‘norm’ that it seems difficult for the public to actually decide if we like it or not.
Another example of the type of direction and technology Samsung are going towards is mobile broadcast streaming technology. According to reports emerging from South Korea, Samsung is extremely interested in re-inventing the ability to stream live broadcasts through mobile devices. Assuming you have a decent enough internet connection to be able to handle live streaming (and obviously a decent enough device) then you might think streaming is not exactly a huge issue. It works right? Well Samsung in particular are very focused on the latency (lagging) that is involved with mobile streaming. For instance, it is thought that mobile devices typically stream live broadcasts at roughly 15 seconds later than terrestrial or non-mobile devices. Now again, how important is fifteen seconds? If the signal and picture are good do we really care about 15 seconds? Well no! Maybe some people won’t but who certainly will, are sports fans. In particular football fans (Soccer for those who need the clarification). 15 seconds will not impact on most people, but during a live football match fifteen seconds is a goal or the difference between winning and losing. In sports (and technology) terms that’s big business. For instance during the world cup (and especially in the UK) it would be impossible to watch a live football match on a fifteen second delay. In this situation you would already know every time there was a goal before your stream received the picture due to the neighbours, the street, and the whole town going crazy and screaming. Of course, that was not much of a problem for us (England) during the World Cup this year due to the general lack of goals scored by us. Nevertheless the problem is there and Samsung seem intent on redressing this.
That said, SK Telecom which is South Korea’s largest mobile carrier have announced that they (along with Samsung) have been developing technology to improve mobile streaming latency. The so-called ‘True Real Time Mobile Streaming’ technology has even been successfully tested on LTE networks by the two companies. In terms of the results it seems the technology has improved (or reduced) the lagging from 15 seconds down to 3 seconds. The two companies expect to try to continue to reduce the latency with reports suggesting it could be implemented in new devices as early as next year. For football fans this will be early enough to take advantage of the tech before Euro 2016 kicks-off.