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Google Will Reportedly Try To Boost Play Store’s Revenue By Introducing App Trials

October 8, 2014 - Written By Kristijan Lucic

It’s not exactly a secret that the Apple’s iTunes store generates way more revenue that Google Play Store does. Google has been looking for a way to change that, they want to increase spending on Google Play. In order to do that, Google has to help people find the right applications and somehow make them purchase those apps. It seems like this Mountain View tech giant has a new plan on how to do that. Google is planning to let consumers try out new apps without downloading them in full. This could save consumers time and data-usage aside as well as lead to more downloads, says The Information. Which is true, this could be great for people in emerging markets for example. It is still unclear how exactly would this work and will Google require this from all developers or not. These app trials would give access only to specific features of certain apps. There are many ways Google could implement this, so I’m not even going to bother guessing which route will they go with.

I hope Google will find a way to implement this properly, otherwise it’ll be pointless I guess. This could turn out to be a great move or yet another failed attempt by Google to increase Google Play’s revenue, either way the company has nothing to lose I guess. According to the latest report, only 10% of Google Play user have paid for its content in the last year, which is kind of bad for Google. The company has paid over $5 billion to app developers between May 2013 and June this year, which is still $5 billion short of what Apple paid out in that same period. Android did however had 50% more app downloads through the Google Play Store though, but still, people now spending more money on Google Play Store is not good for the company and Google is obviously trying to change that somehow. Which road do you think they will take with these app trials or whatever you want to call them? Do you think it will be a successful move by Google?