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Samsung To Unveil A Tizen-Powered Smartphone In India By November 2014

September 19, 2014 - Written By Kristijan Lucic

 

We all know Samsung like to push out everything they’ve got out to the market. This is the company which basically made phablets popular around the world with its Galaxy Note offerings. This is also the company who introduced clamshell smartphones and the Galaxy Mega device which was huge back then (not so much now) and yet they still called it a phablet. Samsung dabbles in everything pretty much, so why not create their own operating system? This Korean giant did just that in the form of Tizen OS. We were hearing rumors for a long time the company will launch Samsung Z Tizen-based smartphone to the market, then about a month ago reports were saying the company will ditch the phone altogether after some delays. This is apparently due to the fact Samsung doesn’t want to make high-end Tizen phones, which Samsung Z apparently was. Instead, they want to focus on low-mid range market and try their luck in that segment. This might be due to the fact Tizen is still not where it’s supposed to be in order to compete with Android and iOS, I’m just guessing though.

These reports actually go hand in hand with the latest one we’ve got from The Economic Times (India) which says that Samsung will launch company’s first Tizen smartphone in India by November 2014. Director of MSC (Media Solutions Centre) for South West Asia at Samsung, Tarun Malik, confirmed that fact to The Economic Times during the launch of Club Samsung 2.0 service. Apparently that device won’t be the Samsung Z but a completely new, cheaper device. The device in question might be either the SM-Z130E or SM-Z130H considering both of these were spotted heading to India a few month back. Samsung is convinced they can differentiate Tizen-based devices from the competition. Club Samsung 2.0 service in India offers localized videos, music and TV shows, that will quite probably be one of the ways Samsung will market the upcoming device and try to get people hooked. Samsung firmly believe that there is room in Indian market for them and that they can establish their Tizen brand here, which actually makes sense.

Android One launched in India recently, Motorola is bringing their devices here and lots of other manufacturers are selling their devices like crazy in India, Xiaomi is a great example with their Redmi 1S device. “We started late, but we are very focused. We are not shooting in the wild. This is a game that has to be led by the device manufacturer and not the pipe (telecom operators),” said Mr. Malik while also confirming their Tizen-powered devices will co-exist with company’s Android offerings. The price of this device might be around $100 in order to compete with Android One devices, I’m just speculating though.