ZTE Announces ‘The Next Hot Thing’ To Be Unveiled September 16th In New York

August 29, 2014 - Written By John Anon

September may mean the end of summer but in the tech world this is normally when the fun begins and this year is looking to be more eventful than ever with a host of new devices, press releases and events in the pipeline. The season kicks off on September 3rd with a special Samsung event in which we expect the unveiling of the Samsung Note 4, the Gear VR (virtual reality) headset and Gear Glass (Samsung’s take on Google’s glass). Not to mention we should also get a taste of the Gear S (Samsung’s third generation smartwatch) as well. Before we have time to recover from the Samsung flooding of newbies, on September 4th Motorola will launch their event bringing with it two new devices (Moto G and X) and the much anticipated Moto 360 smartwatch. If all of that was not enough then on September 5th Internationale Funkausstellung Berlin (IFA) will ‘officially’ commence. IFA is a global trade exhibition for consumer electronics where we are expecting even more announcements and releases from Sony, LG and Asus among many others.

By the end of IFA we will be full to the brim with new devices and releases and won’t be able to digest anymore electronics. Well, ZTE disagree and have decided to announce today they will hold their own event in New York on September 16th. ZTE is largely unknown in the US (compared to the other big names) although this year has seen a number of their devices starting to enter the US market with the ZTE Warp Sync and Nubia 5S Mini LTE which are budget smartphones, but equipped with reasonable specs. For the Android purists out there ZTE also released the ZTE Blade Vec 4G this year which came equipped with Android and powered by the Google Now Launcher.

So what is happening on September 16th? Well, in short we just don’t know yet. The announcement was made this morning and strangely over the video-sharing social network, Vine. The short video did not reveal any specifics or detailed information but instead consisted of a very quick animated invite which when opened prompts its audience to prepare for “the next hot thing”! What this will be will remain a mystery for now but certainly has sparked our interest. It’s one thing to launch a device after IFA but to also launch it via Vine suggests ZTE do have a game-plan in motion. For now, all eyes will be on IFA and the big releases but it might be worth holding out to see what ZTE have to offer on the 16th.