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John Legere Takes The Ice Bucket Challenge, Urges AT&T And Verizon CEO’s To Do The Same

August 14, 2014 - Written By Justin Diaz

The Ice Bucket Challenge has been making the rounds through CEOs of some of the biggest tech and wireless companies around. Just earlier this morning we saw Mark Zuckerberg dump a bucket of ice water on himself, and of course the video was live on Facebook probably near immediately. The challenege is getting passed around between some of the most well known CEO’s with each person that participates “passing on” the challenge to another. Microsoft’s Satya Nadella took the challenge earlier and then passed it on to Amazon’s CEO Jeff Bezos, as well as Google’s CEO Larry Page. The challenge is to help raise awareness for ALS(Lou Gehrig’s disease), and the most recent CEO to be “challenged” is none other than John Legere, and T-Mobile’s CFO Mike Sievert joined in as well.

The challenge started a couple of weeks ago and has since gone viral over the internet, with videos spanning YouTube and Facebook. So far the ALS Association is said to have raised over $4 Million in charity funding and with challenges continuing to make their rounds that number can only climb. There’s a nice little video at the bottom of this article of Legere getting drenched from buckets of ice cold water, and it’s hilarious to say the least. It also brings a smile to your face and somewhat warms the heart to know that even people of such stature still care about major issues.

After completing the challenge himself, John Legere gets to challenge others, and if you expected him to challenge AT&T Inc. CEO Randall Stevenson you’d be right. He has challenged the CEO of the number two carrier in the U.S. to participate, but alongside him he has also challenged Verizon’s CEO as well, and had given them both a 24 hour time frame to complete it. Thus far it looks like Ralph de la Vega, the CEO of AT&T Mobility has done the challenge himself, of which we have the video posted below as well. Now we just have to wait and see if a video pops up from Verizon CEO Lowell C. McAdam. The videos are fun to watch, and they’re only about a minute or so long.