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Android Headliner: What Does Samsung Need to Change?

August 16, 2014 - Written By Alexander Maxham

Every time Samsung announces something, we seem to hear the same thing. We either here Gadget spam comments, or it looks the same as the last one. Which I can agree on both, to an extent. Samsung has done a lot of great things, both for themselves and for Android. Prior to the Galaxy S, Android was behind iOS in marketshare, but they were growing quickly. However, once the Galaxy S launched and Samsung’s “Samsunged” ads launched targeting Apple, Android never looked back. Those are still some of my favorite ads. Recently, Samsung has seen declines in profit for their mobile business. Which is expected, especially seeing how saturated the market is right now. It’s not both bad and good. Obviously investors want profits to keep rising, but it’s not like they are taking a loss each quarter. They are still bringing in more money than any other smartphone OEM, except maybe Apple.

First off we’ll start with the gadget spam stuff. Yes, Samsung announces a ton of devices each year. But the thing is, they sell, and they are supported. Obviously Samsung doesn’t support the Galaxy Ace as much as the Galaxy S, and that’s due to the Galaxy S line being a much bigger seller than the Galaxy Ace. But it’s not like Samsung is announcing all these phones that aren’t selling, or they aren’t making money off of. In fact, here’s something many don’t know. Most OEMs make more money off of low-end and mid-range smartphones than high-end ones. It’s because the majority of users don’t need a smartphone with a 1080p display, a 2.5GHz quad-core processor, 3GB of RAM, and all those other features. They just need/want something that works. And these lower-end devices like the Galaxy Avant (T-Mobile), do just that.

Now we’ll take a look at the more popular argument of all Samsung devices looking the same. I’ve been a big critic of Samsung’s design, I will admit that. I do think it looks kinda cheap especially after seeing the HTC One M7, and M8. But I will also say, that I can see why Samsung hasn’t done a huge overhaul on their hardware design language. Samsung is targeting the “average consumers” as we call them. That’s everyday people that don’t live and breathe Android, like those of us do here at Android Headlines. And as we’ve seen with other devices, when we see OEMs do a huge overhaul, even in software, customers go crazy because it’s too much change. A good example is the update to Windows 8, and iOS 8. Seems that 8 is the number that gets a huge overhaul, huh?

So what does Samsung change? Well, I think they need a third flagship, which we thought we had with the Galaxy Alpha. As it is clear that the Galaxy S line is not their high end device these days. That’s the Galaxy Note line. But there are those that want a smaller device, with top-of-the-line hardware. Perhaps one flagship around 4.5-inch to 4.8-inches, then another at around 5-5.2inches and the third one being the Galaxy Note at 5.5-5.9 inches. That way there’s something for everyone. I’m one of those that don’t want a huge device. Yes, I use the LG G3 which has a 5.5-inch display, but I’d much rather something around 4.7 to 5 inches in size.

What do you think Samsung needs to change to keep their profits on the up and up? Let us know your thoughts down below in the comments.