For years Paypal has had the internet covered when it came to secure checkouts. Now theres a new sheriff in town and they plan on going head to head with Paypal and a few others. The company that plans on competing with Paypal, Amazon, and Google is Visa. The card company is upgrading their current digital payment program to a much simpler and secure method that can also be done on your mobile device. This move made by Visa could possibly be a threat to online checkouts such as Paypal due to the simplicity that both checkouts have. So how will Visa’s checkout work? Well much like its new competition, instead of inputting your credit card information while buying an item online, all you have to do is enter a username and password and you’re all set. The process is similar to the checkout on any site that gives you the option to sign in with Paypal to make a purchase. The checkout is fast, easier, and safe.
According to the card company, they are not alone as they emerge in new territory that is being held down by the strongholds of Paypal. In a post made on their blog, the card issuer said, “We’re launching with some of the web’s biggest merchants ranging from Pizza Hut and Neiman Marcus to Staples and United Airlines, with more than 100 other merchants you know and love like 1-800-FLOWERS®, Jos. A. Bank, Live Nation, lululemon athletica, MovieTickets.com, Newegg, Rakuten.com, Teleflora, Ticketmaster, TigerDirect and Wine Enthusiast. More than 180 of our banking partners throughout North American and Australia, including Bank of America, BB&T, Chase, Citi, Navy Federal Credit Union, PNC, US Bank and Wells Fargo, are all also participating in Visa Checkout.”
As you can see, Visa is ready to take on the challenges that will be posed against them as they journey into new waters. In addition to their partners, Visa will soon launch a checkout SDK for shopping apps to add the Visa Checkout experience to mobile device. As always, let us know what you think about Visa’s new venture. Will you switch from Paypal or Google to Visa for a simpler and safer check out? Let us know in the comments below.